Management Team

Eric “Rick” Wiener

Eric “Rick” Wiener co-founded Wiener West Group, Inc. in Denver, Colorado in 1992, a division of what eventually became MAXX Properties in 2005. During his tenure in the multifamily industry, Rick has worked his way up from the front lines as a leasing agent and maintenance technician of a twenty-three unit property to become Chairman of MAXX Properties. Rick is a member of the MAXX Board of Advisors. He is responsible for applying his expertise to the oversight of the corporate vision, strategic growth, and company assets. The MAXX Properties’ portfolio currently encompasses 39 communities consisting of 8,980 owned multifamily units in six states across the country and an additional 864 sponsor units and 32 managed cooperative units in New York. Additionally, Rick is a member of the Young President Organization (YPO) and is a founding Board of Directors member and Treasurer of Space For Humanity (To Space For Earth). Rick was previously on the Board of National Eco Wholesale (NEW), Inc. and a Board Member of C4C (Cyclists for Community). Rick graduated from the University of Colorado at Boulder in 1991 with a BA in Business and Political Science. He holds a Colorado Real Estate Employing Broker License.

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David Wiener
Executive Director

David Wiener works with MAXX Properties ownership and the executive team to set strategic goals and objectives that focus on the continued growth and success of the company. Since 2006, he has also served as our designated licensed real estate broker. David joined MAXX Properties over 26 years ago and began his tenure by developing business plans and strategies centered on long-term growth. After spending time in the family business, he helped establish the acquisition team, whose focus includes opportunistic real estate investments and ground-up development projects. These have enhanced the value of the portfolio and have realized potential appreciation in the marketplace through value-add repositioning. David has also previously worked for the Stamford Capital Group, Inc., serving as a mergers and acquisitions financial analyst. He was involved with both the public and private sectors. David graduated from Metropolitan State University of Denver where he received a Bachelor of Science degree in business administration with an emphasis in finance, economics, and real estate.

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Andrew Wiener

Andrew Wiener works closely with MAXX Properties ownership and the executive team to set long-term strategic goals and objectives, along with identifying investment opportunities for future growth. He has been with the company for over 25 years, serving in a variety of leadership roles that include oversight of information technology, cooperative management, property operations, and the development of new business initiatives. Active in numerous organizations, Andrew serves on the board of directors of the National Multi-Family Housing Council. He is also vice chairman of the board of trustees at Whitby School—an independent, co-educational school located in Greenwich, Connecticut. He was named president of the Milbrook Owners Association which is comprised of 180 homes in Greenwich, Connecticut. Andrew is also president of the Wiener Family Future Foundation (WF3), a 501C (3) charitable organization that provides grants to organizations with a special focus on the areas of youth enrichment programs. He is a proud member of TIGER 21, a peer learning community, and Young Presidents’ Organization, a worldwide community of industry leaders. Andrew earned his Bachelor of Arts degree in history and public policy from the University of Denver where he served as class president and graduation speaker. He holds a Master of Business Administration from Fordham University and completed the Accelerated Development Program at the London Business School.

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William Markey
Chief Executive Officer

William “Bill” Markey provides leadership and strategic guidance in support of MAXX Properties' business operations while acting as the chief representative to a diversified audience of investors, lenders, and field operators. He is a member of the company’s executive leadership team. In 2021, Bill joined MAXX Properties as chief executive officer. Previously, he enjoyed a 35-year career including 26 years at MetLife Investment Management, most recently as their head of acquisitions & capital markets. He spearheaded the acquisition of $20 billion in real estate and completed $10 billion worth of financing. Prior to his current role, he was also responsible for MetLife’s commercial mortgage originations, which generated a volume of nearly $1 billion per month. He also managed more than $8 billion in assets including Stuyvesant Town, Peter Cooper Village, and the MetLife Building at 200 Park Avenue. Additionally, he launched MetLife’s commercial real estate repo desk, which financed mezzanine loans and other structured fixed-income positions. Bill is a member of the International Council of Shopping Centers and Urban Land Institute where he is chair for a product council. At the Rutgers University’s Newark campus, he is a member of the dean’s cabinet—a small group of industry leaders who work with the dean’s office to enhance employment opportunities for minority students. Bill is also active in fundraising for the Memorial Sloan Kettering Cancer Center. Bill earned a Bachelor of Arts degree in economics and a Master of Business Administration from Rutgers University.

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Genevieve Bauer
Chief Operating Officer

Genevieve Bauer leads all marketing, operations, and capital improvements for every property in the MAXX Properties platform. As a key member of our leadership team, she is responsible for driving operating activities with a focus on maximizing value and cash flow. Her role includes elevating the resident experience resulting in better retention and financial performance. Active in the residential housing industry for more than 20 years, Gen has extensive expertise in strategic property management operations with a particular focus on military housing, student housing, and conventional multifamily communities. Earlier in her career, she held various senior-level property management positions at Balfour Beatty Communities, Winn Companies, and Forest City Enterprises. Gen is the past chair of the National Apartment Association Education Institute Apartment Careers Committee and is active on two advisory committees for the National Apartment Association. She also serves on the National Training Advisory Committee for Shutters to Shelters. Gen is a Certified Property Manager through the Institute of Real Estate Management and a Certified Defense Privatization Manager through the Military Housing Lodging Institute. Gen is a graduate of The University of Denver where she holds a Master of Professional Studies, Leadership, and Organization along with a B.A. in International/Global Studies.

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Jeremy Eichel
EVP, General Counsel

Jeremy Eichel serves as MAXX Properties’ General Counsel, responsible for all legal matters concerning the company and its affiliated entities, including real estate transactions, litigation, employment matters, contract management and regulatory compliance. Prior to joining MAXX Properties in 2018, he served as senior vice president and counsel to the advisor of several public REITs with investments in the healthcare and retail sectors. Before his in-house counsel roles, Jeremy was an associate attorney in the real estate practices of Greenberg Traurig, LLP and Solomon and Weinberg LLP in New York. Jeremy holds a Juris Doctor degree from Boston University School of Law and a Bachelor of Arts degree from the University of Wisconsin-Madison. Jeremy volunteers his time coaching and organizing his daughters’ youth sports leagues. Jeremy is married with two daughters. In his spare time, Jeremy enjoys playing tennis, cooking breakfast for his girls, and a well-made Manhattan.

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Adam Fruitbine
Chief Investment Officer

Adam Fruitbine is our Chief Investment Officer. Adam leads MAXX Properties’ investment team, focused on sourcing and originating multifamily opportunities throughout the U.S. As a member of the leadership team, Adam is also a key contributor to MAXX’s strategic growth plans to secure new capital partnerships via an investment management business. This includes building and leading a team of investor relations and capital markets professionals. With 25 years of industry experience concentrated in the multifamily asset class, Adam brings leadership expertise in acquisitions, structured equity finance investing, capital markets, building and leading investment management platforms, capital raising, development, and portfolio management. Adam previously served as Director of Capital Markets at Pacific Urban Investors where he was a member of the Senior Management Team, with leadership roles in new investments as well as leading capital markets and fundraising efforts. Earlier in his career, Adam held similar leadership positions at Waypoint Residential and Alliance Residental Company. Adam received his B.B.A. in International Business from The George Washington University and an M.S. in Real Estate Finance from New York University. Adam is a member of the Urban Land Institute’s (ULI) Multifamily Gold Council Leadership Team, and member/former Finance Chair for the National Multi Housing Council (NMHC).

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Keith Rosenthal
Chief Financial Officer

Keith joined MAXX Properties as Chief Financial Officer (CFO) in 2024 and is responsible for all financial matters, inclusive of accounting, tax, financial reporting, and cash flow forecasting/budgeting. This includes interfacing with bankers, auditors, insurance brokers, JV partners, and investors to ensure accurate reporting of financial information. His background includes extensive experience in real estate accounting and taxation, particularly tax equity partnership structuring and compliance. Prior to his role with MAXX, Keith served as CFO at AVR Realty Company, a national real estate investment and management company with a cross-asset platform. Earlier in his career, Keith was CFO at WBP Development, a leading developer/builder of affordable housing in the New York City area, a tax manager at PwC, a Tax Director at Hunt Companies, and worked at a few regional accounting firms in New York City. Keith is a Certified Public Accountant with a bachelor’s degree in accounting from Brooklyn College and holds a master’s degree in taxation from Long Island University. In 2022, he was recognized as a “40 Under 40 Rising Star” by the Business Council of Westchester. He currently resides in New Rochelle, NY with his wife, Catherine. He enjoys reading about history, being obnoxiously frugal, and trekking off on weekends to the Connecticut shoreline for inner tranquility.

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Amy Warycha
SVP, Human Resources

Amy Warycha directs all human resource activities for MAXX Properties including organizational development, recruitment, training, employee relations, payroll, 401(k), workers compensation, benefits, and disability planning. She joined the company in 2009 and has over 20 years’ experience in human resource management. Previously, Amy served 13 years as senior human resources director for Heineken USA and earlier in her career as the human resource officer for ING (US) Capital Holdings. She brings this real-world knowledge of both the banking and consumer packaging industries to her role with MAXX Properties. Amy is a member of NAAEI HR Advisory Group and a 13-year Girl Scouts committee chair focused on fundraising, scholarship, and Adopt-a-Family programs. She graduated from the State University of New York at Geneseo with a Bachelor of Science degree in management and holds a Master of Business Administration in HR management from Pace University. During her post-graduate studies, Amy earned the accolade of Business Student of the Year in 2001. She is married with two daughters and a Yorkie.

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Gina Bechtold-Yoo
VP, Marketing

Gina is responsible for all facets of marketing and communications for MAXX Properties – from brand oversight to direct-response marketing and enabling the tools to help MAXX Properties’ teams be successful. In 2019, Gina joined MAXX Properties. Gina’s career has been devoted to the intersection of technology and people, helping prospective residents find the perfect home. Gina previously served as director of internet marketing and analysis for Holiday Retirement. Earlier in her career, she also served as a senior marketing analyst at Archstone Apartments. Gina proudly holds a Bachelor’s degree from the University of Colorado – Boulder and her Master’s degree in Marketing from the University of Denver. She is married with three kids and too many pets to mention. In her free time, she enjoys hiking, yoga, and picking up the occasional novel.

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Michael Eddy
VP, Facilities

As MAXX Properties’ VP of Facilities, Michael Eddy oversees a team of facilities and maintenance associates who ensure the comfort of our residents. Michael is responsible for capital funding to maximize investment dollars in order to drive the best possible operational performance. In addition, Michael has a strong focus on environmental and safety programs and preventative maintenance. Michael has previously held roles at Fairstead and Forest City Realty Trust, beginning as a Maintenance Director before assuming the role of VP, Maintenance, and Engineering over an 18-year span. Michael served in the U.S. Army as an Operations Specialist stationed at Fort Carson, Colorado. Michael is the proud father of six including four at home and two sons who recently served at Fort Carson, Colorado, and Schoefield Barracks in Hawaii.

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Billy Lawson
VP, Operations

Billy is responsible for the operational performance of MAXX Properties’ portfolio of over 9,000 multifamily apartments across the U.S. This role strongly influences overall performance optimization through resource deployment, both human and capital, to maximize operational efficiency across a diverse set of regions. Billy brings leadership expertise in asset management, budgeting, operations training, employee relations, and capital management. With decades of experience, Billy has served as a business consultant and trainer at the University of Texas at Austin where he developed customized training for multiple industries before pivoting to residential and military housing where he has held roles from Director to President of Operations. At MAXX, Mr. Lawson leads a team of over 200 operational associates, oversees MAXX’s revenue management function, and works closely with Facilities on capital improvements. Billy actively served in the Army earning an Achievement Medal as the first to facilitate an Army RECBASS (Reception Battalion Automated Support System) exercise. Billy holds an MBA in Human Resources and Organizational Development from Upper Iowa University.

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Nancy Selinske
VP, Controller

Nancy enables MAXX Properties' financial success by providing expertise in financial reporting, managing a team of 12 accounting associates, including accounts receivable and accounts payable. Nancy joined MAXX Properties in 2020 and brings over 30 years of accounting and finance experience to her role. Prior to joining the company, she was a controller and vice president in the real estate equity group for Ares Management, a global alternative investment manager, where she worked for 15 years. Earlier in her career, she was a senior manager specializing in audit and consulting services for Mendelsohn Kary Bell & Natoli LLP. She got her start in public accounting at PricewaterhouseCoopers LLP. Nancy is a Certified Public Accountant in New York and a Chartered Global Management Accountant. She was awarded the Elijah Watt Sells Award for outstanding performance on the CPA Exam. She is also a member of the American Institute of Certified Public Accountants and the New York State Society of Certified Public Accountants. Nancy earned her Bachelor of Business Administration in public accounting from Pace University, graduating Summa Cum Laude. She enjoys cycling, traveling, and volunteering for the Juvenile Diabetes Research Foundation as an outreach volunteer.

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Maria Valente
VP, Operations

Maria oversees the cooperative/condominium management division of MAXX Properties, as well as MAXX Realty—which specializes in the leasing and sale of coop and condominium apartments in the New York metropolitan area. She is responsible for the management of all capital improvement programs and operation budgets in her respective divisions, while ensuring resident and employee satisfaction. Maria has been with MAXX Properties for over 25 years, serving as vice president of operations since 2005. She holds a seat on the board of directors for our cooperative owners’ corporations in the Bronx, Brooklyn, Queens and Westchester, NY. Maria holds a Bachelor of Science degree in business from Iona College.

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David Zarnitzky
VP, Information Technology

David leads the IT function where he’s responsible for the strategic vision and ultimate execution across corporate IT operations, enterprise applications, information security, data analytics, as well as shepherding through most resident-facing technology (proptech) initiatives. Prior to joining MAXX Properties, David had over 20 years of enterprise-level leadership experience where he built from the ground up and led IT operations and software development teams across several verticals including advertising, software development, publishing, and media. David holds a bachelor’s degree from Hunter College and an MBA from SUNY-Oswego. Outside of the office, David volunteers untold hours as the President of the North Riverdale Little League. He has owned and run his own restaurant, performed and taught improvisational comedy, and wants to be an astronaut when he grows up.

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